About the job
Join Canon as a Loyalty & Engagement Specialist and take charge of CRM and lifecycle campaigns that truly drive customer engagement. This exciting opportunity allows you to shape meaningful customer experiences and build loyalty for one of the world’s most trusted brands. Collaborate with a diverse team in a supportive culture that values innovation and continuous improvement.
You'll be responsible for
🛤️
Defining and optimizing CRM journeys
Define and optimize automated CRM and lifecycle journey frameworks that nurture customers from onboarding through to advocacy, ensuring clear objectives, audience strategy, and performance measurement.📧
Leading email and lifecycle campaigns
Set the direction for email and lifecycle campaigns, guiding content, targeting, and timing to ensure communications are relevant, on-brand, and aligned to customer and business goals.🌐
Collaborating across teams
Partner across Digital Experience, AI, Brand, Community, and Creative teams to deliver connected customer experiences.Key criteria
📧
3–5 years of CRM and lifecycle marketing experience
Proven background in driving customer engagement through campaigns.View
📊
Strong analytical and data-driven skills
Ability to transform insights into actionable marketing strategies.View
🔧
Experience with CRM automation platforms
Familiarity with tools like Salesforce to enhance customer journeys.View
View more
